The Beauty Guild
The design team led both the spatial design and the brand development, conceptualising the store’s name, logo and identity — elements that directly shaped the interior’s overall look and feel. The final design revolves around a unique beauty journey, inviting customers to discover an array of hair, skin, nails and fragrance products. At the heart of the store lies a versatile beauty bar, adept at warmly welcoming patrons, facilitating seamless checkouts, showcasing products and providing valuable product insights.
The principal goal was to curate an exclusive shopping atmosphere by thoughtfully presenting products within a chic and contemporary environment, ensuring a sophisticated and immersive retail experience for all customers.
Spatial Design: Kadeem Thomas + Laura Narayansingh
Project Architect: ACLA architecture
Photographer: Brendan Delzin
