Interior Brand Standardisation: RBL Commercial
This concept entailed developing an innovative brand strategy for a forward-thinking commercial bank that aimed to rethink and transform the traditional banking experience. This vision was carefully conceived through a cohesive, immersive and tangible experience proposed to exist within a thoughtfully designed physical space, intended to clearly communicate and embody the company’s brand identity to customers and employees. Guided by an in-depth analysis conducted by the design team, a comprehensive project brief was developed for reimagining the interior layouts to accommodate this new approach in both existing and new commercial branches, ensuring design flexibility across different settings.
