ACLA Socials

ACLA is an architecture and interiors firm based in Trinidad & Tobago with a strong local reputation but its digital presence — particularly on social media was limited, resulting in a disconnect between its industry standing and online visibility. In collaboration with the firm’s Chief Marketing Officer and a fellow designer, we developed a targeted social media strategy to increase engagement and provide greater transparency into the day-to-day workings of the studio.

The company also underwent a rebrand to reflect a more inclusive ethos, addressing the perception that architects are often overpriced and exclusionary. The new positioning championed the idea of design for everyone, which guided the visual direction of the content and attracted more social media and prospective client engagement. This renewed public interest and marked a successful period of integrated digital strategy from 2020 to 2023.